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Flatbush Flashback

What Price Beaver?

About a month ago, I noted that Amazon U.S. had reduced the price of the paperback edition of Beaver Street to $13.57 from its usual $19.95. This discount lasted all of four hours before Beaver Street returned to being one of the very few books on Amazon not discounted at all, not even by a penny. Why Amazon is doing this is hard to say. To call the decision-making process at this Internet monolith "opaque" would be an understatement. Most likely, they're trying to drive consumers to buy the Kindle edition, which is usually available for around $9.98, half off the cover price.

I also noticed that another significant discount briefly kicked in about a week ago, to coincide with my appearance at the Book House, in Albany. Perhaps this is Amazon's way of insuring that if anybody buys a copy of Beaver Street, it's not going to be from a brick-and-mortar store, where the book always sells for the full price.

I am aware that in these absurd economic times, a lot of people simply don’t want to spend $19.95 (plus tax) on any book, even one that they really want to read. So, if you’re one of those people who’ve been hesitating to buy Beaver Street due to the price, let this serve as a reminder that Amazon does occasionally offer the book at a significant discount, but the sale never lasts very long. All I can suggest is check the Amazon page often, and if you see Beaver Street marked down, grab it.

And if twenty bucks isn’t a big deal to you, please buy your Beaver at a real store, like Shakespeare’s or McNally Jackson in New York City, Powell’s in Portland, Left Bank or Apop in St. Louis, Quimby’s in Chicago, or the aforementioned Book House.
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