A good question, if I say so myself. I mean why am I devoting all this time to blogging and tweeting and Facebooking and doing live events and answering in detail probing questions from websites that I’d never heard of a couple of months ago? The short answer is: I believe in Beaver Street; I think it’s a book that’s worth bringing to the attention of a wider audience beyond those who might normally be counted on to buy a book about the pornography industry. If this wasn’t the case, I couldn’t have written Beaver Street in the first place. And if I want to survive as a writer, then I really have no choice. This is what has to be done.
It is, of course, a very different media environment now than it was in 1999 and 2000, when I began promoting Nowhere Man. There was no social media then and I didn’t know what a blog was. And everything was less fragmented; if somebody wrote an article about Nowhere Man or reviewed it, a lot more people would see it, and it would invariably lead to more coverage. That rarely happens anymore. With Beaver Street, even a major article in a high-profile magazine will lead to a couple of sales, a burst of online activity for a day, and then it’s forgotten, washed away by the incoming tide of the 24-hour news cycle.
So what have I accomplished in the 18 months that I’ve been promoting Beaver Street in two countries? Well, in the U.K., where the book was published in 2011, Beaver Street does appear to be firmly entrenched on Amazon, taking up permanent residence in their top 20 books on pornography, and making regular forays to the #1 spot in that category, which includes such heavy hitters as Jenna Jameson’s How to Make Love Like a Porn Star.
As for the U.S., despite a recent blizzard of rave reviews, the struggle continues. But I’ve not yet begun to fight.