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Far From Flatbush

Gloria Leonard: 1940-2014

Gloria Leonard

The news is all over Twitter and Facebook, but has yet to penetrate the mainstream media: Gloria Leonard, a popular adult film actress of the 1970s, and the former figurehead publisher of High Society magazine, passed away last night, in Hawaii, after suffering a massive stroke. She was 73.

Leonard, whom I'd met on numerous occasions when I worked at High Society in the 1980s, was a skillful public relations professional who was instrumental in selling "free phone sex"--the first fusion of erotica and computers--to America. As I say in Beaver Street, she presented High Society to the media as "visionary corporation" run by "a media-savvy porn star/publisher who was now making millions of dollars with phone sex, an explosive new business that hadn't existed two months earlier." And the media bought into it with a vengeance.

Leonard made tens of millions of dollars for the real publisher, Carl Ruderman, who, terrified of being publicly identified as a pornographer, “hid behind her skirt,” as Hustler publisher Larry Flynt put it.

Leonard, however, was no fan of Beaver Street, and vehemently objected to her portrayal in the book as a “figurehead” publisher. She threatened to sue me unless I told the story the way she wanted it told. It was a forceful PR gambit that, unfortunately for Leonard, failed. I didn’t change a word and she didn’t sue. Still, it saddened me to find myself in an adversarial relationship with somebody I’d once admired.

Leonard has many fans and admirers in the adult entertainment business, and I’ve no doubt that they’re feeling her loss deeply. To them, and to her family, I extend my condolences.

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