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Far From Flatbush

Happy Anniversary, St. Louis!

Though I'm usually proficient at celebrating anniversaries on this blog, one of them slipped by me last week. One year ago, I began the Beaver Street U.S. promotional campaign with three raucous events in St. Louis: at Shameless Grounds coffee house on April 3, at Left Bank Books on April 4, and at Apop records on April 7.

It wasn't until afterwards that I found out that more books were sold that week in St. Louis than in any other city since then--despite the fact that Beaver Street was unavailable on Amazon at the time. The reason this happened is because the events were well publicized and the good people of St. Louis responded enthusiastically.

Kendra Holliday did an amazing job of promoting the Shameless Grounds reading on her Website, and with Sex+ St. Louis, as well as doing a very provocative interview. Left Bank Books managed to have the event featured as a pick of the week in the Riverfront Times. And the Apop reading, which wasn’t even scheduled, came about spontaneously when I walked into the store and introduced myself to the owner, Tiffany Minx. I told her about Beaver Street, she bought a bunch of copies that I had with me, and she then set up an event for the following day. Such things, I said to Tiffany, do not happen in New York.

So, happy anniversary, St. Louis. I miss you. Yes, I’ve always enjoyed visiting my wife’s family there, but the week of March 31-April 7, 2012, changed my entire concept of your fair city.
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