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Flatbush Flashback

Back to Business

Before Hurricane Sandy plunged me into 104 hours of pre-industrial living, and a certain election restored the tiniest glimmer of hope in American democracy's ability to function, I was, as I recall, writing about the vagaries of the book business.

On the British site Review 31, a critic that one of my more eloquent defenders described as "a tyro reviewer with a political ax to grind" had subjected Beaver Street to its first hatchet job. What I never got around to talking about is the upside of having your book trashed in an inaccurate and inherently dishonest manner: It sparked an online debate that ended up bringing more attention to Beaver Street than another rave review would have. It's the kind of debate that you just don’t see often enough these days--one that demonstrates the passion for books that still exists in this age of social media.

Also, the day the power came back on, a far more friendly British site, Morgen Bailey’s Writing Blog, posted an essay I wrote a few months ago titled “My Book Promotion Philosophy.” The gist of that philosophy can be boiled down to one sentence: “Talk to anybody who wants to talk to you about your book for as long as they want to talk about it, and go anywhere people are interested in your work.”

In other words, I’m happy to report that the Beaver Street Autumn Offensive, though suspended for a week due to inclement weather, remains an ongoing operation.
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