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Far From Flatbush

How To Sell Books

The author busts sod with a pickax in the Santa Barbara sun. Photo by Mary Lyn Maiscott.

I've returned from California jetlagged, upside down, and out of sync. My plan is to spend the next few days easing into New York reality and writing more about my Book Soup reading and my appearance on Christy Canyon and Ginger Lynn's Sirius-XM radio show, which went so well, the Spice Radio people have invited me back to talk about Beaver Street on The Tiffany Granath Show tomorrow, at 3 PM (EST). But before I embark on a day of dental appointments, laundry, and dealing with insurance providers, I want to share with you the most important lesson I learned in L.A. about selling books: The book itself doesn't matter. What's important is how you look when you're selling it.

If you want to move product, the best thing to do is get out in the California sun, take off your shirt, and wield the biggest, most macho tool you can find. So that’s what I did. And yeah, I realize I need to work on my tan. But if I say so myself, this ain’t too bad for a middle-aged author who’s generally loathe to venture into the afternoon sun. I’ll let you know how it works.

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