The Sporadic Beaver

The Lifestyle of a Rich Pornographer

July 19, 2011

Tags: Beaver Street, Carl Ruderman, High Society, phone sex, Gloria Leonard, Larry Flynt, Hustler, Al Goldstein, real estate, pornography, Lou Perretta, The New York Observer

In Beaver Street, I write at length about Carl Ruderman, the publisher of High Society magazine, who, in 1983, launched the age of modern pornography by giving the world “free phone sex,” the first fusion of erotica and computers.

Ruderman was schizophrenic in the sense that he didn’t permit the word “pornography” to be used in the office—“adult entertainment” was the acceptable term—and he wanted to be both anonymous and as famous as Hugh Hefner. “I want High Society to be a household name,” he’d often say at staff meetings. Ruderman’s name didn’t appear in the High Society masthead—he hid behind figurehead publisher Gloria Leonard, the porn star.

With the exception of Larry Flynt crowning Ruderman Hustler’s “Asshole of the Month” in November 1983, very little about him ever appeared in the press. Al Goldstein called Ruderman the “Invisible Man” of porn.

However, I recently noticed that The New York Observer ran a piece about Ruderman in the real estate section of their September 8, 2009 issue. It said he was selling his “full-floor, 5,550-square-foot, 13-room, eight-bedroom” condo at the Bristol Plaza on East 65th Street in Manhattan for $13.25 million. The story quotes an architect, Frank Visconti, who’d done work for one of Ruderman’s neighbors, as saying that the former porn publisher is “a very nice man.” Referring to the bust of Ruderman, labeled “The Founder,” that once graced the High Society reception area (High Society is now owned by Lou Perretta), Visconti says, “You don’t see statues with glasses.”

Most surprising is the photograph of Ruderman that appears with the article. The ex-pornographer, smiling and tanned, now dyes his silver hair black. Photographs of Ruderman are so rare that Larry Flynt offered $500 for one to run in Hustler. But nobody who had a photo was willing to accept his offer.