The Sporadic Beaver

The Beaver Correspondence 8

May 28, 2011

Tags: Lou Perretta, Carl Ruderman, Playboy, Penthouse, Hustler, exhibitionism

This is my response to the e-mail I posted yesterday.

Professor,

Clearly you’ve been away from the biz too long. The dapper Ruderman sold his print and electronic empire to Lou Perretta just the other week. The biz is collapsing. Everybody’s hurting. Everybody’s getting fired. The only mags of note Perretta doesn’t own are Playboy, Penthouse, and Hustler. It’s too hard to make money on the Web, at least the kind of money that was being made in the glory days of print. No, the stuff on the Internet isn't a “charity gesture;” it’s exhibitionism. Every exhibitionist who has a video camera and an Internet connection is giving it away. The question nobody can answer is: How do you make $$$ when the competition is giving it away? Isn’t that what I said in the interview? The cable and satellite companies are the only ones making real money in porn now.

As always, appreciate your perspective.

Take care,

Bob

To be continued someday…