Robert Rosen

Author of “Beaver Street: A History of Modern Pornography” and “Nowhere Man: The Final Days of John Lennon”




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The Daily Beaver

The Beaver Correspondence 8

May 28, 2011

Tags: Lou Perretta, Carl Ruderman, Playboy, Penthouse, Hustler, exhibitionism

This is my response to the e-mail I posted yesterday.

Professor,

Clearly you’ve been away from the biz too long. The dapper Ruderman sold his print and electronic empire to Lou Perretta just the other week. The biz is collapsing. Everybody’s hurting. Everybody’s getting fired. The only mags of note Perretta doesn’t own are Playboy, Penthouse, and Hustler. It’s too hard to make money on the Web, at least the kind of money that was being made in the glory days of print. No, the stuff on the Internet isn't a “charity gesture;” it’s exhibitionism. Every exhibitionist who has a video camera and an Internet connection is giving it away. The question nobody can answer is: How do you make $$$ when the competition is giving it away? Isn’t that what I said in the interview? The cable and satellite companies are the only ones making real money in porn now.

As always, appreciate your perspective.

Take care,

Bob

To be continued someday…

Praise for Beaver Street

“Enormously entertaining... Beaver Street captures the aroma of pornography, bottles it, and gives it so much class you could put it up there with Dior or Chanel.” –Jamie Maclean, editor, Erotic Review
“Whatever twisted... fantasy you might’ve had, you can bet that Rosen once brought it to life in print.” —Ben Myers, Bizarre
“Shocking… evocative… entertaining… A rich account that adds considerable depth and texture to any understanding of how the pornography industry worked.” —Patrick Glen, H-Net
Beaver Street is a surreal, perverted mindfuck.” —Kendra Holiday, editor, The Beautiful Kind
“A confessional for-adults-only romantic comedy with a rare, thoughtful twist... riveting.” —David Comfort, Seattle Post-Intelligencer
“Well researched, smartly written, surprisingly funny… a one of a kind tour through a fast-disappearing underbelly of American popular culture.” —Matthew Flamm, Amazon
“An electrifying journey through porn’s golden age.” —The Sleazoid Podcast
“Beaver Street is funny, sad, disgusting and hopeful in equal measures.” —Synergy magazine (Australia)

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